Developing an Internet Marketing Model in Sports: A Case Study of Sports Facilities Development and Maintenance Company

نویسندگان

چکیده مقاله:

 Scientific advances have affected all fields. The sports industry has to use new marketing methods to stay ahead of other industries. Therefore, this study was conducted to develop an e-marketing model in sports. The research method is descriptive-correlational and survey. The statistical population of the study included all managers, professors and experts familiar with e-commerce and sports marketing with at least 3 years of experimental or study experience of about 5,000 people. 384 people were selected as a sample by relative random sampling. A researcher-made questionnaire was used to collect information after confirming face validity, content validity, construct validity and reliability. After collecting the data, the data were analyzed using statistical software. Also, among the factors affecting Internet marketing in the company of development and maintenance of sports venues, the highest factor was related to legal and managerial factors. It can be said that not using new methods in sports marketing, especially Internet-based methods, will reduce the efficiency and productivity of sports companies and take away their competitive power.

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Designing a Model of Developing Sportsmanship in Iran Sports

The journey from championship to Sportsmanship status is a very difficult but possible way, so purpose of the research was to design a model for developing sportsmanship champion in the sportchr('39')s Iranian. The present study was Exploratory qualitative research approach of grounded theory approach of Strauss and Corbin (1998) performed. The statistical population was including experts and e...

متن کامل

Designing social media sports marketing model

This study aimed to Designing social media sports marketing model. This qualitative study was conducted by using grounded theory methodology Strauss and Corbin approach. For gathering data, high level documents have been studied and Semi-structured In-depth Individual Interview experts who were aware of the subject. The statistical population of the study consisted professors & sports managers ...

متن کامل

Formulation a Model of Factors Affecting the Establishment of Value Engineering in Sports (Case Study; Tehran Municipality Sports)

Value-creating factors in the organization and consequently the applying of value engineering are among the basic factors of quality services and one of the useful ways for managers to use value engineering is to identify the success factors of implementing value engineering in organizations. The purpose of this study is to formulate a model of factors affecting the establishment of value engin...

متن کامل

Developing a Model of Human Resources Job Experience and Strategic Planning in Sports Organizations

Introduction: Utilizing the work experience of employees can be one of the ways to formulate better strategic planning in organizations. The present research was conducted with the aim of designing a model of human resources job experience and strategic planning in sports organizations in 2019. Methods: The research method is descriptive-correlation. The statistical population of the research ...

متن کامل

development and implementation of an optimized control strategy for induction machine in an electric vehicle

in the area of automotive engineering there is a tendency to more electrification of power train. in this work control of an induction machine for the application of electric vehicle is investigated. through the changing operating point of the machine, adapting the rotor magnetization current seems to be useful to increase the machines efficiency. in the literature there are many approaches wh...

15 صفحه اول

منابع من

با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ذخیره در منابع من قبلا به منابع من ذحیره شده

{@ msg_add @}


عنوان ژورنال

دوره 10  شماره 38

صفحات  0- 0

تاریخ انتشار 2022-12

با دنبال کردن یک ژورنال هنگامی که شماره جدید این ژورنال منتشر می شود به شما از طریق ایمیل اطلاع داده می شود.

کلمات کلیدی

کلمات کلیدی برای این مقاله ارائه نشده است

میزبانی شده توسط پلتفرم ابری doprax.com

copyright © 2015-2023